Following announcements from other fast-food chains planning to roll out mobile payment and ordering systems this year, Bloomberg reports that Burger King will be the latest to let customers make purchases using a smartphone app.
McDonalds, Taco Bell, Dunkin Donuts and others are all currently testing or already beginning to roll out similar apps in markets around the US, while other chains like Starbucks have long offered similar payment options through its app. The apps will also provide coupons and other promotions to customers, and I’m sure it won’t be long before fast food franchises get on the iBeacon bandwagon.
Burger King is also apparently weighing the idea of allowing customers to order ahead of time for pickup at a later time.
