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Henley Wing and James Blackwell saw this shift in the way site owners had to attract visitors, and immediately were able to identify the practice’s biggest problem: it’s hard! With content marketing, every company that wants to build brand awareness and boost sales needs to start its own little publishing wing. Hiring writers to build out the content is just one aspect: you’ve got to decide on topics and categories, build out a content calendar, layout the words and pictures on web pages, monitor results, and adapt your strategies accordingly....